copywriter
Nets that make water out of fog is how Water Aid brings water to some communities. So we wrote our message in it, and called it our billboard.
We then placed these billboards in coastal cities known for their fog, and showed people how their donations would be put to work. People could drink the water from the billboards and donate right there.
cw: naila costa
ad: filipe nogueira
planners: najla ayed/ lauren d'andrea
After the separated children arrived in NY (where I live) I started noticing fences all around me. So I made posters comparing our experience with fences to theirs.
I put them up so anybody can post them: files 8,5 x 11 (A4)
CW, AD, LOGO, PHOTOS: Naila Costa
Would your kid listen to Batman?
To promote The Lego Batman Movie, we used the capabilities of Watson and created Batmail, a message generator that delivers messages from Batman.
Parents can record messages, and Watson transforms it into Batman's voice and matches it to Batman moves from the movies' scenes.
A video is created.
_________(name of kid), my sources tell me you spend too much time watching TV....
cw: naila costa
ad: tadhg ennis
voice: brendan irving
Muscle Milk works so fast, you will miscalculate your strength.
Broken knobs around the gym serve as a reminder.
OOH, print, digital, commercials.
cw: naila costa
ad: naila costa/ daeun kim
To change how fur lovers see fur, Fur For Animals partnered with Gucci to sell panda fur.
We launched the Panda Collection live on Facebook, during NY Fashion Week, and waited for the internet to go crazy. At the end, Gucci announced it was all a sham: they realized the cruelty that fur really is, and from now on would go fur-free.
cw: naila costa/ jon gruber
ad: kien quan
Many of the products we consume are being made by children.
One Laptop per Child invites Americans to intervene. In a grand way.
cw: naila costa
ad: naila costa
When you enjoy wrapping yourself on a plastic table cloth from the 99c store and it makes it to an art gallery:
1- The piece was chosen for the launch of #Beefeater24 at the opening of their #RedGallery in Chicago.
Collab with Keka Marzagao.
Event photos provided by Beefeater24+Y&R
When you’re the daughter of an artist but you just realize you can paint at one of those paint and sip evenings:
2- The other day my friend took me to one of those drink and paint classes. I found out I can be a forger.
